Case Studies
Richview Marketing case studies showcases best practice and innovation across the digital marketing spectrum from small to medium sized contractors and trades people working exclusively in the construction industry.
From Solo Electrician to Fully Booked – A Case Study
How One Electrician Transformed His Business with Digital Marketing & Lead Automation
Pearle Lee
| Author
2024
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Meet the Contractor
In 2024, Richview Marketing partnered with contractors and tradespeople to create impactful, results-driven websites that transformed their online presence. By focusing on tailored design, lead generation, and mobile optimization, our clients achieved measurable growth. This year-end recap highlights five standout features that drove success and showcases how a professional website can be a game-changer for contractors.
Challenge
Our primary goal was to help contractors:
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Increase online inquiries by at least 30%.
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Enhance mobile usability for on-the-go customers.
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Build trust and credibility through professional website design.
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Drive local traffic to improve job bookings.
KPIs:
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Increased web traffic by 50% on average across projects.
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Improved lead capture rates with optimized forms.
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Reduced bounce rates by 20% through mobile-friendly design.
Strategy
Richview Marketing identified the top-performing website features and strategies that consistently delivered results for our contractor clients. Here are five takeaways:
1. Simple Navigation to Convert Visitors into Customers
We designed user-friendly menus and clear CTAs to ensure visitors could quickly find information and take action. For example, adding a “Get a Quote” button on every page increased conversion rates by 25% for a local roofing contractor.
2. Service Pages Tailored to Customer Needs
Customized service pages helped highlight each client’s expertise and attract the right audience. A plumbing business saw a 40% uptick in job requests after we featured customer testimonials and FAQs directly on their service page.
3. Mobile Optimization for On-the-Go Clients
With 70% of traffic coming from mobile devices, responsive design was a non-negotiable. A construction business experienced a 20% decrease in bounce rates after switching to a mobile-friendly layout.
4. Local SEO Integration to Boost Visibility
We optimized websites for local search by including location-based keywords, Google Maps integration, and schema markup. A home renovation contractor ranked on the first page of Google for “kitchen remodel Toronto” within three months, leading to a 50% increase in leads.
5. Trust-Building Features
We added portfolios, customer reviews, and certifications to enhance credibility. One general contractor saw a 30% increase in web inquiries after prominently displaying project photos and customer testimonials on their homepage.
Results
Our approach delivered strong outcomes across all projects:
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Average traffic increase of 50% per site.
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Lead capture rates improved by 35% on average.
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Bounce rates reduced by 20% due to mobile-first design.
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Positive client feedback on design, usability, and performance.
Learnings & Insights
2024 proved that a professional, optimized website is essential for contractors looking to grow their businesses. By focusing on user experience, SEO, and trust-building, Richview Marketing helped contractors increase inquiries, boost conversions, and establish themselves as leaders in their local markets.
Ready to achieve results like these? Let’s make 2025 your most successful year yet—contact us today!
Tools & Tactics Used
2024 proved that a professional, optimized website is essential for contractors looking to grow their businesses. By focusing on user experience, SEO, and trust-building, Richview Marketing helped contractors increase inquiries, boost conversions, and establish themselves as leaders in their local markets.
Ready to achieve results like these? Let’s make 2025 your most successful year yet—contact us today!
Bonuses | Free Download
2024 proved that a professional, optimized website is essential for contractors looking to grow their businesses. By focusing on user experience, SEO, and trust-building, Richview Marketing helped contractors increase inquiries, boost conversions, and establish themselves as leaders in their local markets.
Ready to achieve results like these? Let’s make 2025 your most successful year yet—contact us today!